Social Media’s core principles have been around for years. The earliest forms of social media were Tupperware parties, candle parties, etc… It then transformed into message boards and chat rooms once the internet was developed. Now social media is key to do good business. How do you create a great social media strategy, you must ask these questions. What value am I introducing into the mix? What makes this object worthy of attention? What action do I want to inspire? How does this contribute to our standing within each community? How can I make this shareable?
Once you ask these questions you must establish goals, write them down, be specific, have objectives, listen, learn about your audience, and ask yourself “is our message getting out?” Choose the channels that work best for you and use the channels of social media to push the people back to your website.
Social media is a crazy frontier that more and more businesses are entering into. But the majority of them are doing it wrong, the questions that are typed above will help guide them through the do’s and dont’s. Its a hard road ahead for social media but a road that can be conquered.